Press

Priopćenja za javnost

25. rujna 2006.

The hotels Eden**** and Istra**** have become members of the association Special hotels of the World

As of recently the hotels Eden and Istra have become members of the respectable international collection of hotels Special hotels of the World.

Special Hotels of the World is a prestigious world collection of hotels managed by the Great Hotels Organisation. Membership in this collection of Special Hotels of the World is limited exclusively to unique, interesting and first class world city and resort hotels, while candidacy for membership is only possible upon the prior invitation of this organisation. This privilege is intended exclusively for hotels of excellent quality with special and recognisable service.

The brand Special Hotels of the World has two sub-collections: Corporate (business trips, meeting and conferences) and Lifestyle. The hotels Eden and Istra will be included in the autumn issue of the Lifestyle collection for 2006.

The collection Special Hotels of the World is specific in that it offers its members so called “a la carte” membership, which means that upon entry into the collection, hotels retain all their specific qualities, and that from the range of services offered they have the option of selecting those services which best suit their needs.

Special Hotels of the World will significantly advance the marketing and sales activities of Maistra d.d. for the two hotels entering the collection, as through the collection they will be included in all their marketing activities (e-marketing, international fairs, distribution of brochures, public relations…). However what’s important to emphasise is that the positive marketing effect, aside from the direct effect of promotion of the hotels Eden and Istra, will also reflect on the promotion and development of the image of the destination as a whole.

On this occasion, the director of Maistra d.d., Renco Miletić, pointed out: “Membership in the internationally acknowledged association Special Hotels of the World is truly a great acknowledgement of the work of our hotels, with which they have also been formally added to the list of the best quality hotels of the world. All this only confirms that we have made quality choices for the future development of our company. I am convinced that it is precisely the quality and expertise of our staff who, in their field of activity daily, contribute to the envious level of service and its improvement that have resulted in the leading position in the Croatian and world market.”
Special Hotels of the World is a prestigious world collection of hotels managed by Great Hotels Organisation. Membership in this collection of Special Hotels of the World is limited exclusively to unique, interesting and first class world city and resort hotels, while candidacy for membership is only possible upon the prior invitation of this organisation. This privilege is intended exclusively for hotels of excellent quality with special and recognisable service.